Moncler unveils André 3000 campaign shot by Gabriel Moses

Moncler has unveiled a new campaign starring André 3000 and shot by photographer and filmmaker Gabriel Moses. The campaign is soundtracked by André 3000’s first new original music since his "7 Piano Sketches" EP, released in 2025.

The film and imagery use the mountains as a metaphor for pursuing extraordinary dreams. The campaign expands on Moncler’s Re/Icons campaign “Pioneers in Moncler”, which launched on October 15 and starred Cher, Jennie and Grace Jones.

According to the press release, when André 3000 first saw the Moncler Re/Icons 2026 collection, he proposed wearing and carrying every piece at once, creating a single sculptural look fit for a mountain expedition. The idea was inspired by Moncler’s early explorers, who carried everything they needed to reach unclimbed peaks.

On set, the artist looked at a plain black backdrop and asked, “Does anyone have any chalk?” He then drew a mountain landscape across the background. The moment inspired the campaign’s central message: “Don’t just follow a path. Create your own mountains.”

André 3000 rose to fame as one half of Outkast before releasing his instrumental album"New Blue Sun," which earned three Grammy nominations, including Album of the Year. He launched his clothing line Benjamin Bixby in the mid-2000s. At the 2025 Met Gala, he wore a flight suit with a replica baby grand piano strapped to his back.