Moschino unveils Candy Crush collection at Coachella

Jeremy Scott loves Coachella and Coachella loves Jeremy Scott. This year he is returning to Coachella for his 11th annual bash in collaboration with Candy Crush and Tidal. His fete is inspired by the Moschino Candy Crush collaboration, which includes a limited edition backpack, an iPhone case, and women's and men's swimwear.

All the designs were inspired by the assortment of candies featured in the Candy Crush game, meaning it's very colorful. The pieces are available on Moschino.com while supplies last.

Coachella has become a major destination for fashionistas and celebrities over the past few years, and brands have been taking advantage and finding ways to make it profitable for their respective businesses.

Moschino and Candy Crush team up for Coachella ready collection

Listacles on suggested attire for Coachella are typically top trending items for sites like Seventeen.com and Popsugar.com.

Brands like Forever 21 and H&M often have heavy marketing campaigns for their festival friendly styles, which includes everything from fringe boots and jackets to denim overalls.

While music festival season has become a time for major acts like Lady Gaga (who is headlining Coachella) to be the talk of the town, it has also turned into an opportunity for fashion to cash in.

photo:via Moschino.com