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Mother Denim to launch men's collection

By Sara Ehlers

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Mother Denim just announced that it will be adding menswear to its line. The Los Angeles-based label will debut the ten new pieces starting this upcoming week.

The new collection will range up to 10 pieces and be available through the brand's website. The men's line will range in price from 95 to 325 dollars, according to WWD. “Men’s has always been something we’ve wanted to do and it was more a matter of ‘when’ rather than ‘what if,'" co-founder and creative director of Mother Denim told the publication. The men's collection includes three styles for jeans with four different washes available. The menswear collection is set to launch in Los Angeles at retailer Ron Herman.

Founded in 2010 by Lela Becker and Tim Kaeding, the brand was created as a "juxtaposition of hard and soft," according to the Mother Denim website. With this idea of duality, the collection is known for its wide range of denim styles including Skinny, Straight, Bootcut, Tomboy, Flare, Wide Leg, Step Fray, Shorts, and more. Introducing men's denim into Mother Denim shows one way the brand's is expanding their line in L.A.

Mother Denim