My Sister Fights the Exploitation of Women with New Collection
Jun 5, 2018
The new campaign by the women-run brand My Sister isn’t just a clothing line, it’s a message. The lifestyle company has unveiled a new collection in tandem with a brand reinvention.
Started three years ago, by Mandy Multerer and Wayne Zink, My Sister aims to promote social issues affecting women through their designs. Its founders, frequently team with non-profit organizations to help shed light on causes they’d like to highlight, particularly sexual exploitation. Their advocacy work has earned them the support of a long list of celebrities - including Blake Lively, Amy Schumer and Olivia Wilde.
The My Sister Exclusive Collection was manufactured in ethical factories, in which garment workers were not exploited during production but rather given living wages for their labor.
"The exploitation of workers in the apparel industry has significant ties to these same women and families being vulnerable to sex trafficking,” Multerer said in a statement. “By offering ethically manufactured clothing and accessories, our consumers can feel good about their purchases and know that they are part of a well-rounded approach to fighting trafficking."
My Sister is also devoted to promoting body empowerment by offering pieces in sizes ranging from XS - 4X.
"Our community wants to support this great cause and when we are limited in size offerings, a significant number of women are not able to participate in our approach to fighting trafficking,” Multerer added. “It was very important for us to create styles that fit a variety of shapes and sizes.”
The new collection and summer line is available on www.mysister.org. Standout looks include the Amber Ponte Dress (98 dollars), Rachel Tunic Top (48 dollars) and the Tarana French Terry Top (58 dollars). Prices range from 4 to 98 dollars.
My Sister has selected GEMS and The Link MN to donate 10% to 25% of net proceeds from their sales.