My Size, Inc. creates innovative measurement smartphone technology

My Size, Inc. just announced a new way for consumers to shop online on December 8. Using a measurement solution technology, the company has created a new way for consumers to measure themselves using smartphones in order to shop more efficiently only.

My Size is known as a developer of proprietary, smartphone measurement applications. The company has used innovative research for this new technology to significantly reduce the margin of error of customers purchasing the wrong size apparel.

"My Size has developed an innovative solution that will enable consumers to shop for better-fitting apparel online, across multiple vendors, and get their correct size, based on their individual smartphone-based body measurements. This level of accuracy and convenience is not offered by any of our competitors," Ronen Luzon, chief executive officer of My Size, said in a statement. "The U.S. e-commerce apparel market alone is over $72 billion of the total e-commerce market of $394 billion (Statista , U.S. Census Bureau ), and we believe that the My Size solution will help reduce returns to retailers due to sizing issues, thereby benefitting consumers by assisting them to purchase apparel that fits their specific size."