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My Size Inc to unveil new technology at CES in Las Vegas

By Sara Ehlers

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My Size, Inc. has announced that it will unveil its body measurement technology in Las Vegas this year. The company, developer of smartphone measurement applications, will debt this technology at the annual CES trade show, taking place January 8-12.

The company's research and development team created a system that will take data from databases and combine them with body measurement research data from demographic groups. The application development will also significantly reduce the margin of error for customers who typically by the wrong size online. "We are very excited to introduce what we believe is a leading-edge solution that we developed which will enable consumers to get the right fit when purchasing clothing online. We believe this is the first time anyone has managed to link body measurements taken with the smartphone with clothing sizes. This level of accuracy and the related convenience is unique to us, and we believe no competing solution provides a solution like ours," My Size chief executive officer, Ronen Luzon, said in a statement. "The online clothing market in the U.S. alone is valued at over 72 billion dollars of an overall value of approximately 395 billion dollars e-commerce sales market." The sources that Luzon used are source from Statista and the U.S. Population Census Bureau.

The technology will consists of three steps for processing to allow for a better consumer experience. The customer will take simple body measurements using their smartphone, and using MySize algorithms the app will estimate the required measurements. Finally, the application will then suggest the correct size for the consumer, based on the size chart. "This is our second time presenting our technologies at CES," Luzon said of the program. "We are pleased to lead the way in measurement technology and are proud to play an integral role in the global transformation caused by the e-commerce revolution."

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