Neiman Marcus putting more emphasis on their exclusives

In a time when a stronger U.S. dollar is causing tourists to spend less on fashion offerings when they come to America, Neiman Marcus has put an emphasis on their exclusive offerings to help set them apart from their competition. With Saks reporting more sluggish than expected sales due to tourists spending less, Neiman Marcus has put more emphasis on their exclusive collection offerings to help bring in customers to their stores. After all, there's no better way to bring in customers than telling them that you have something no one else has.

The company has launched a new campaign called Truly NM to help them call out their exclusive offerings. For decades, Neiman Marcus has procured dozens of exclusive offerings from top luxury brand around the world, and they felt it was time for those exclusives to stand out amongst their massive offerings. For the production of their Truly NM campaign the company worked with over 50 brands to present several hundred items.

Truly NM campaign to emphasis Neiman Marcus's exclusive items

While this is their first time putting such a strong emphasis on their exclusive offerings, they have stated that they intend for the Truly NM campaign to be ongoing. Some of the items being featured under the Truly NM campaign include the Alexander McQueen crocodile embossed padlock tote at 1,895 dollars, the Brunello Cucinelli calfskin backpack with Monili straps priced at 3,840 dollars, a patchwork Chloe poncho priced at 1,995 dollars, a Salvatore Ferragamo suede driving shoe priced at 650 dollars, a Givenchy suede shark lock knee boot priced at 2,125 dollars, and a patchwork skinny ankle jean from Rag & Bone priced at 495 dollars. As to be expected, these items are high on the luxury goods chain.

The campaign items are tagged with the Truly NM hang tags with Neiman Marcus's signature butterfly logo. The Truly NM campaign has been in the works since before the pre-fall market in December 2014. In a slow season for the luxury goods market, Neiman may have just found a way to still retain impressive sales figures.