- Justine Browning |
A new web series will pull back the curtain on the work celebrity stylists do to prepare stars for the red carpet.
Debuting online today with four short-form episodes, Click My Closet centers on the relationship between fashion experts and their clients. Viewers can also enjoy an interactive experience as links to purchase items featured on each episode will appear alongside the content. Fans will be able to click on pieces they’d like to own and add them to a digital shopping cart.
The show also illustrates the process stylists go through when creating the perfect look and the challenges they typically face.
Stylist Cristina Ehrlich, who has put together show-stopping outfits for the likes of Ashley Greene, Priyanka Chopra and Allison Williams, says Click My Closet will be relatable to most women.
“Women are faced daily with a closet of clothes and having to get ready and feeling like they have nothing to wear," Ehrlich said in a press release. "Giving access to private moments with stylists shows that celebrities have the same qualms." People see photos online and think, it's so easy, she adds. "Sometimes you have the good fortune of putting something on and it’s one and done. Other times you have to keep trying to find the perfect thing.”
Greene appears on the show as does Petra Nemcova and stylist Joanne Black, Jaime King and stylist Annie Ladino and Cheryl Burke and stylist Karen Raphael.
"When I was presented with the opportunity to participate in 'Click My Closet,' I was immediately intrigued," Greene said in a press release. "In addition to the clever concept, I loved that my publicity agency had the foresight to enhance their role as storytellers by creating the type of short-form content that they know resonates with fans, while simultaneously building my brand in the fashion space. It's a natural evolution and I'm excited to be on the ground floor."
The series can be viewed on clickmycloset.com.