New York City wants to reduce clothing waste. The city's Department of Sanitation and NYC Economic Development Corporation launched a campaign to encourage people to find ways to recycle, swap or repair old or unwanted clothing.
The project, called #WearNext, uses an online map to guide New York City residents to over 1,1000 locations across the city where they can bring unwanted items. Participants are encouraged to share their recycling stories on social media using the #WearNext hashtag. The campaign launched today and will run through June 12.
New York City teamed up with the Ellen MacArthur Foundation for the campaign. The Foundation has been working on its Make Fashion Circular initiative across the world to help markets establish a circular economy for apparel. Brands including Zara, the H&M Group, Asos, Reformation and Gap have already joined the efforts.
Global media agency Art Partner is also supporting the #WearNext campaign to produce a series of ads for LinkNYC boards and at bus stops throughout the city.