- FashionUnited |
Just in time for Kendrick Lamar's upcoming tour, Nike has started a new partnership. The iconic sports brand has teamed up with Top Dawg Entertainment for the artist's upcoming Championship Tour.
Nike will release a range of products that are set to be available in various pop-up shops. Working exclusively with Lamar, the collection will include t-shirts, hoodies, and headwear. The color palette ranges from black, white and red with phrases including "Damn" and "Top Dawg" throughout the collection. In true Nike fashion, the collection will also feature a new shoe: The Cortez Kenny III. The shoe will be available at the pop-up shops alongside the new apparel. The apparel was also made using Nike's Express Lane, according to WWD, for an overall faster production speed. The entire collection retails approximately from 35 to 85 dollars in price.
The pop-up will be available in various cities starting this week. The collection will roll out first this Wednesday on May 9 in Los Angeles. The pop-up will continue to debut in cities including New York, Houston, Bodega, Toronto and Chicago until June 14. Each pop-up will stay open for approximately two to five days, according to WWD.