Nordstrom explains why a party is the new pop-up

The spirit of the street emanates through Nordstrom’s Concept 005: Union & Company launch not least of all because it took place in the street. This is the latest in a diverse range of menswear concepts from Nordstrom starting back in January that has included a Dior project with artist KAWS, a deep dive into the archives of Raf Simons and Helmut Lang, and a sustainability-focused collaboration with outdoor specialists Patagonia. But there was something rather different about the launch of Concept 005: Union & Company which features over 170 exclusive pieces across clothing, accessories and shoes from a roster of 13 brands including Union, Awake NY, BornxRaised, Cactus Plant Flea Market, Jordan Brand, Marni, Neighborhood x Converse, No Vacancy Inn, Reigning Champ and Rhude.