Not Just A Label aims to propel LA forward in the fashion industry

Not Just a Label (NJAL) recently just expanded to the U.S. with a new flagship. Coming from East London, the international platform has decided to open in Los Angeles to help facilitate growth in the fashion industry.

Last fall, the company’s manufacturing initiative had launched in collaboration with the Council of Fashion Designers of America (CFDA) and LA City. This put an outline in motion dedicated to making the city as a new center for American fashion and manufacturing. Recently, the company has decided to move forward with this partnership in order to engage the city’s manufacturing and further grow its profits in the U.S.

The company’s plan is to start moving more of its business in the city. “The U.S. is now the stronger market for NJAL, and establishing a permanent presence within the American fashion system was a clear next step,” said Stefan Siegel, chief executive officer and founder of the company. As Los Angeles has been growing in fashion, it’s a perfect target for NJAL to focus on. “With a thriving art scene, a powerhouse of retail momentum and a GDP of more than 825 billion dollars, L.A. is a growing force in the global fashion network,” he said.

Not Just A Label expands presence in U.S.

The city will intrude an establishment in Los Angeles, as the city is known for having the largement manufacturing employee in the U.S. In addition, the city’s emerging designer status has grown in recent years including more and more independent designers and brands. In partnership with NJAL, the City of Los Angeles had launched “Make It in LA” earlier this year as part of an initiative led by the city. The idea was to help put L.A. more on the map to support the city’s manufacturing ecosystem and help inspire more partnerships of local suppliers, designers, and manufacturers.

As this is not NJAL’s first time experimenting in the U.S., the company also launched a pop-up in New York at the Waldorf Astoria last year. It was part of the NJAL’s “Made in NY” initiative and involved a concept space showcasing 100 of the city’s emerging designers. The space highlighted local designs, workshops and panel discussions by industry insiders and moguls. According to a press release by NJAL, sales results from the two-week event were a success and “exceeded all expectations and projected goal.”

NJAL’s aim is to revolutionize the industry through empowerment of designers and local manufacturers. By creating strategies and business initiatives, the company is looking to form new ideas as well as break through barriers with the fashion industry’s tastemakers. Currently, NJAL works with a network of over 24,000 designers from over 150 countries. The company’s mission is to promote independent designers based on their authenticity, craftsmanship, sustainability and more. Creating Los Angeles as a central base will hopefully lead a shift in the fashion industry through its impact led by industry leaders, emerging designers and notable influencers.

Photo:Not Just A Label