NYDJ teams with CBS to reach TV audiences through limited-run denim capsule
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Denim brand NYDJ has entered a co-branded partnership with CBS original series "Fire Country" and "Sheriff Country," timed to the broadcaster's fall 2026 premiere season.
Named "Denim Country," the collaboration takes its cue from the female characters of both shows and their viewers. It spans wardrobe integration, exclusive content, social media storytelling, influencer marketing and a consumer giveaway.
A co-branded capsule is available on NYDJ's website through November 15.
Giveaway across both brands' channels
As part of the partnership, NYDJ and CBS are running a "Denim Country" giveaway on their social channels. Five winners will each receive a curated PR box and a 250 dollar NYDJ gift card.
NYDJ says the tie-in fits its positioning as a brand making denim designed to support women through different stages of their lives. The company describes its jeans as an everyday uniform for the confident, resilient women it sees reflected in the lead characters of both series.
"Fire Country" and "Sheriff Country" return on Friday at 8pm ET as part of CBS Premiere Week, with episodes also available to stream on Paramount+.