Omnichannel fashion tech start up Invertex shares the secret to retail

As the climate of retail has changed along with the business side of fashion, new innovative apps, and online stores have been taking over. According to a survey by the Harvard Business Review, in a survey of 46,000 shoppers, 76 percent who used multiple channels shopped more and had bigger baskets. Also, 23 percent of those shoppers were more loyal customers. Fashion tech startup Invertex, established in 2014 in Tel Aviv, is one of the omnichannel platforms that has been emerging through mass store closures in the fashion industry. Fashionunited chatted with the start-up's chief executive officer, David Bleitcher, to discuss the changing interface of shopping retail.