- Kristopher Fraser |
Original Penguin has announced the relaunch of their Original Penguin Golf line for spring 2018. The brand, which has been worn throughout history by Arnold Palmer, Gary Player, Bob Hope, Jack Nicklaus and Bing Crosby, is continuing their evolution as a full lifestyle brand by returning to the golfwear sector.
The rebooted Original Penguin Golf collection is debuting with an Earl polo shirt, printed shorts, sleek track jackets and fitted trousers. The cuts are much more fitted, as compared to the traditional boxy, oversized, muted golfers uniform.
"Original Penguin is an iconic American clothing brand with deep roots in the golf industry as the originator of the classic golf shirt. The Original Penguin brand was established in 1955 and quickly became the most popular product for a vast array of golf professionals and celebrities during the late 50s, 60s, 70s and 80s," said Jack Voith, president of the Gold Division at Perry Ellis International Inc. "Fast forward to current day, we have curated an exciting collection that focuses directly on the golf market and combines many of the original styles, prints and patterns from the 50s, 60s and 70s, blending them with technical fabrications."
Original Penguin will tease the expansion back into golf with a capsule collection in collaboration with Sugarloaf Social Club set to debut this March. Sugarloaf Social Club, known as the "Supreme of the Golf World", was founded by Ian Gilley and Harrison Lewis in 2011, and is dedicated to economically feasible, architecturally interesting, enviromentally sustainable and socially conscious golf initiatives, as well limited-edition merchandise drops.
Original Penguin will make its golf debut to wholesale at the PGA Show this month. "There will be a limited amount of product available for the United States for Spring and Fall 2018 and we are securing strong appointments with key partners that will have the ability to share our new collection with their customers," Voith said.
Price points for the collection range between 89 dollars and 140 dollars. The collection will officially launch on April 1.