- Marjorie van Elven |
Outerknown is launching its first-ever women’s collection. Founded in 2015 by professional surfer Kelly Slater and fashion designer John Moore, the brand aims to unite sustainability and style by using fair labor practices and materials which are less harmful to the environment.
Commenting on the launch, Moore said in a statement: “women were always ‘borrowing from the boys’ and have continuously shown their support of our ethos, quality and style. We thought it was time to give them pieces they could call their own”.
The debut 17-piece collection includes tops, bottoms and dresses in various colorways that work together, with the aim to provide women with “a versatile wardrobe of effortless, everyday essentials”. All pieces in the collection are made of organic, recycled of regenerated fibers, with prices ranging from 48 US dollars to 268 US dollars.
Outerknown tapped zero-waste activist Lauren Singer, from blog Trash is for Tossers; Candace Reels, founder of Female Collective; and Raychel Roberts, founder of Vintage online store Chasseresse for the campaign. “It was important for us to look to women with an authentic connection to people and the planet”, explained Moore.
Pictures: courtesy of Outerknown