PacSun brings in Jerry Lorenzo for F.O.G. line

PacSun’s newest collaboration involves a new designer by the name of Jerry Lorenzo.

The SoCal-based retailer is known for collaborating with many high-profile designers and celebrities in the past. Recently, the on-trend brand worked with Kylie and Kendall Jenner for a collaborative collection available at their retail stores. However, in partnering with Lorenzo, the company hopes to unveil a new type of label and style for PacSun. The collaboration line will be called F.O.G., which takes after Lorenzo’s own high-end streetwear apparel line Fear of God. His personal style best reflects street style with edgy silhouettes, elevated basics, bomber jackets, and more.

The new line will “[reflect] Jerry’s ongoing commitment to high-quality fabrication, thoughtful detailing and purposeful silhouettes,” Gary Schoenfeld, PacSun’s chief executive officer, told Apaprel News. The F.O.G. brand will first release a 10-piece collection including flannels, fleece tops, thermals, and more. Price ranges from 40 dollars up to 300 dollars for outerwear. All of the F.O.G. pieces will be available at PacSun stores later this month.

Photos: Pac Sun