Pam & Gela debut in London with new online retailer

The Los Angeles brand Pam & Gela officially spearheaded its way to launch in the United Kingdom. This past Wednesday, March 25, the label kicked off its London debut with veryexclusive.co.uk. The two flew off to London together to celebrate their brand’s at the new online retailer Very Exclusive.

The wholesale business of Pam & Gela was also launched earlier this year along with their own website. The label reflects their overall style incorporating coziness with luxury. Their pieces range in price from 70 to 350 dollars. The brand includes separates, dresses, jackets, and pants. The pair also is planning to do some pop-up retail stores, according to WWD.

Pamela Skaist-Levy grew up in the local area of Los Angeles, while Gela Nash-Taylor was born in New York moving from city to city every three or so years. The duo started by created Juicy Couture, creating a new expression of the luxury brand. In 2003, Skaist-Levy and Nash-Taylor sold the exclusive brand to Liz Claiborne Inc., which paved the way for the two to team up for their current endeavor: Pam & Gela.

Along with the U.K. launch, the duo plans to debut their memoir, “The Glitter Plan.” The book parallels their younger lives, explaining how their work inevitably led to their Juicy Couture success.