Pandora launches lab-grown diamond collection in North America

Danish jeweller Pandora is launching its lab-created Pandora Brilliance diamond collection in the US and Canada on August 25, following a successful pilot last year in the UK.

The lab-created diamond collection is part of the company’s aim to transform the market for diamond jewellery with more affordable products, while also "greatly reducing CO2 emissions" after the jewellery brand ceased using mined diamonds last year.