Patagonia to fight President Trump on protecting national lands

California-based retailer Patagonia is starting the new fashion revolution against President Donald Trump. The outdoors-influenced lifestyle brand is prepared to sue the White House in an effort to keep national monuments and public lands protected.

The high-end retailer has publicly stated its distaste for President Trump, insisting that he "lacks the authority to rescind designations by his predecessors," according to Grist.org. Rose Marcario, chief executive officer of the retailer, has always been an advocate of keeping the world at normal climate and sea levels. In taking on the president, Marcario is planning to fight his opposition to the realities of climate change. “We have to fight like hell to keep every inch of public land,” Marcario told HuffPost last month. “I don’t have a lot of faith in politics and politicians right now.”

Leading up to his presidency and during his term, Trump made it scathingly clear that he doesn't believe in climate change as a real threat. He has stated in the past via Twitter, "The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive." In 2015, according to Newsweek, he said in an interview, "I believe in clean air. Immaculate air.... But I don't believe in climate change." It is evident that the notion of protecting U.S. lands as well as helping to stabilize climate is not on Trump's list of priorities, which is where Patagonia comes in.

Patagonia to sue the White House of national monuments

Under Obama's presidency, 1.35 million acres in Utah was meant to be set aside to create Bears Ears National Monument. When Trump became president, the administration had urged him to undo it and focus more on mining efforts in the same region, as reported by HuffPost. Additionally, this past April, Trump called for a review of all national monuments in the past 21 years including Bears Ears, stating they were an "abuse of federal power."

The outdoors apparel company then chose to sue Trump due to those actions, attempting to protect the national monuments. “A president does not have the authority to rescind a national monument. An attempt to change the boundaries ignores the review process of cultural and historical characteristics and the public input,” Marcario said in a statement. “We’re watching the Trump administration’s actions very closely and preparing to take every step necessary, including legal action, to defend our most treasured public landscapes from coast to coast.”

The brand's website even has an area dedicated to the fight for land protection, where it informs customers on the issue at hand and how to fight back. Whether or not the company's efforts will be successful in preventing Trump from turning these lands into coal and mining hot spots remains to be seen. As Patagonia continues to fight and dive into the political fire, it'll be interesting to see the overall impact on the U.S.'s public lands.

Photos: Patagonia