American Express has named Pharrell Williams as the creative director of its Platinum Card to bring his “creative vision and style to inspire and guide the global experiences, access and services” of the card.
Williams, who became co-owner of G-Star earlier this year and has a successful partnership with Adidas, will be in charge of setting the creative direction for experiences and events across travel, music, dining, fashion, art, and wellness.
In addition, the role will see Williams inspiring new “cutting-edge collaborations and partnerships” that meets the needs of the “ever-changing premium consumer lifestyle” for American Express Platinum Card members, the financial brand stated.
“I’m excited to be partnering with such a globally respected brand as American Express to inspire new innovative and creative premium experiences and work together to enhance the future of the Platinum Card,” said Williams, in a statement.
“We want the Platinum Card and the experiences it offers to be influenced and shaped by our card members, so we’re thrilled to be working with long-time card member and creative visionary Pharrell to lead some of these efforts,” said Janey Whiteside, senior vice president of Global Charge Products, Benefits and Services at American Express. “Like many of our card members, he’s travelled the globe, he has an amazing imagination and he loves to discover and share new experiences.”
Image: courtesy of American Express