Pinko launches Coachella-inspired fashion with SS18 collection

With Coachella coming up in less than a week, fashion labels are taking note and changing up their styles to match the emerging trend. Among these brands, Italian label Pinko is getting into the spirit as festival season nears.

The campaign includes a vibrant color palette including deep hues of dark blue, white, bright red, and geometric, festival-inspired patterns. The collection also includes a styled kimono, lace-up gladiator sandals, embellished cowboy boots and more. Festivals typically include various elements for their fashion which can range from fringe pieces, leather boots and accessories, and brightly colored patterns.

Currently, the brand's presence is in Italy and Europe. The company has 170 single-brand and franchising retail stores internaftionally as well as 970 wholesale outlets. The company is known for its quality Italian handcrafted creations and sophisticated, stylish products. Balbara Palvin serves as the current face of the brand for the Spring/Summer 2018 campaign. It seems with the festival collection, Pinko may be looking to target top influencers for more exposure on its newest line.

Photo Source: Pinko