Pinterest predicts 2025 fashion trends

Pinterest has unveiled its fashion predictions for 2025, revealing five distinctive trend forecasts that blend nostalgia, sustainability, and bold self-expression. From the maritime-inspired "Fisherman Aesthetic" to the medieval-tinged "Castlecore," the trends reflect a blend of generational styles, sustainable living, and creative personal expression. The predictions highlight fashion choices but also offer insights into broader cultural shifts, with significant search increases indicating growing consumer interest in these emerging aesthetics.

Fashion Forward

In a world where fashion is increasingly a form of personal storytelling, Pinterest's latest trend forecast offers a compelling narrative of style, sustainability, and social connection for the coming year.

The digital trend platform has identified five key aesthetic movements that promise to reshape wardrobes and social interactions in 2025, each reflecting a nuanced response to contemporary cultural currents.

The Maritime Metamorphosis

The "Fisherman Aesthetic" emerges as a surprising frontrunner, with search volumes for cable knit sweaters surging by 110 percent and fish-themed accessories capturing the imagination. This trend transcends mere clothing, representing a broader cultural shift towards a laid-back, maritime-inspired lifestyle that resonates with both Generation Z and Generation X.

Characterised by nautical elements—from sardine-inspired tattoos (up 80 percent) to practical fisherman sandals (up 30 percent)—the trend speaks to a collective desire for authenticity and unpretentious style.

Medieval Chic Meets Modern Sensibility

"Castlecore" represents a dramatic departure from minimalist aesthetics, with searches for medieval-inspired fashion increasing by 110 percent. Blue medieval dresses have seen an 85 percent spike in interest, while chainmail necklaces and antique ruby rings signal a romantic return to historical romanticism.

This trend goes beyond mere clothing, suggesting a deeper yearning for narrative and escapism in an increasingly digital world.

Sustainable Futurism

The "Terra Futura" movement highlights a critical intersection of fashion and environmental consciousness. With a staggering 115 percent increase in solar punk fashion searches, this trend demonstrates how Boomers and Generation X are reimagining sustainable living as an aspirational lifestyle.

Synchronised Style

"Seeing Double" captures the social zeitgeist of collective expression. With matching outfits for couples increasing by 90 percent and coordinating friend ensembles up 60 percent, this trend reflects a post-pandemic desire for connection and shared experience.

Rebellious Bohemian Edge

"Moto Boho" represents perhaps the most dramatic fashion evolution, with boho-inspired looks increasing by an extraordinary 755 percent. Moto boots (up 445 percent) and slouchy bags (up 345 percent) indicate a fusion of edgy and free-spirited aesthetics.

The Broader Implications

These trends are more than superficial fashion statements. They represent complex social narratives—of sustainability, generational dialogue, personal expression, and collective identity.

As we approach 2025, these trends suggest a fashion landscape that is increasingly fluid, meaningful, and interconnected—where style is not just about appearance, but about telling a story.