Popreal launches family line

Popreal has become a popular name in the fashion e-commerce industry thanks to its trendy designs, affordable prices, and great customer service. The website had humble beginnings selling products for babies, but has since evolved to carry products for the whole family. Today the company has announced the launch of their winter line of matching family outfits and baby clothes.

Parents are more and more inclined to match with their kids or have their kids match, and Popreal has taken note and designed a new line of matching family outfits. Popreal designed these products to be both appropriate for children while still being sophisticated enough for an adult to wear. The company goes beyond just matching family outfits and provides matching accessories, matching clothing for mothers and their babies, and matching clothing for siblings.

Popreal spent the last several months working with designers and parents to create the new products to ensure they had a wide enough market appeal. New products include jackets, dresses, tops, rompers, and more.

Popreal managed to corner a segment of the childrenswear market that few other brands have had, and that is matching outfits for parents. This helped lead to their tremendous growth, building their e-commerce site to include over 99 pages of babies clothing.

photo: via PR Newswire