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Privé Revaux launches high-end collection

By Kristopher Fraser

Aug 12, 2019


Privé Revaux, the affordable, celebrity eyewear line, will now be adding more high-end offerings to their mix with their new BLACK by Privé Revaux. The collection will still be kept at an affordable price point 39 dollars and 95 cents. This new range of six sun and optical designs feature upgraded details and quality including polished acetate and stainless steel frames, detailed riveting, laser engraved logos, and etched patterns.

The new BLACK by Privé Revaux collection offers classic design elements mixed with modern styling in rich black, brown and tortoise colorways. Each pair is handcrafted with enhanced features, typically valued at hundreds of dollars in designer glasses, but have been integrated into the BLACK collection for just an additional 10 dollars. Features include a mixture of stainless steel and acetate framework in highly polished rose, yellow, silver and pewter options, metal endpieces, three-barrel and spring hinges, anti-ski screws, etched patterns, detailed riveting, polarized lenses with UVA/UVB protection, as well as anti-blue light technology in the optical lenses. Styles include The Headliner — signature half framed round lens in both sunglasses and optical offerings; The Highlight — vintage-styled rimless oversized gradient tinted sunglasses; The Mod — dramatic acetate oversized cateye sunglasses; The Posh — chic stainless steel browbar and reflect lens sunglasses; The Vibe — thin framed squoval shaped sunglasses and The Speculator — classic and everyday square frames in both sunglasses and opticals.

"Since inception, our goal has been to offer the absolute best quality product for the most amazing prices. With BLACK by Privé Revaux, we've upped our game in both quality and value in fresh new styles to love and I couldn't be prouder," said David Schottenstein, founder of Privé Revaux, in a statement.

Schottenstein, a serial entrepreneur, built Privé Revaux along with an elite team of celebrity visionaries including Jamie Foxx, Hailee Steinfeld and Ashley Benson, as well as vice president of celebrity relations Dave Osokow and creative directors and celebrity stylists Rob Zangardi and Mariel Haenn. The brand launched in June 2017 via e-commerce and direct-to-consumer with affordable, high quality and on-trend eyewear, starting at 29 dollars 95 cents per pair.

photo: via PR Newswire

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