Puma x Daily Paper: Bringing together the roots & visions of both brands

Amsterdam - Launching a collaborative collection with a sportswear giant like Puma is something most fashion brands can only dream of. However, for Amsterdam-based menswear label Daily Paper, collaborating with Puma felt so natural that co-founder Hussein Suleiman was already designing the first collection within three days of receiving a call from Yassine Saidi, Puma’s Global Senior Head of Lifestyle.