(Re)defining sustainability within the fashion industry

London - Once seen as a niche part of the fashion industry, being eco-conscious has rapidly become one of the hottest 'topics' of our time. From luxury fashion houses to fast-fashion retailers, and everything in between - more and more fashion companies are responding to mounting consumer interest and 'going green.' On the surface, sustainability appears to be an easy concept to grasp, encompasses three main sectors: environmental, social and economic. For some brands ‘going green’ means cutting down on their stores greenhouse gas emissions or using recycled plastics and cardboard to ship their products. For others, it means finding suitable manufacturers closer to home, to cut down on CO2 emissions. Yet, for other companies 'going green' means creating a collection made from recycled fabrics, plastics or organic cotton. For others still, it's 3D printing items to cut down on waste.