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Spotlight on NYFW day 3

By Kristopher Fraser


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As fashion week rolls along, the designs are becoming more fabulous, the shows more exhilarating, and the fashion more fierce. Saturday at fashion week saw a heart stopping show from Lacoste, a glamorous presentation from Jay Godfrey, and the finest in apparel architecture from Max Azria. It is NYFW after all, so nothing but the best is to be expected.

Jay Godfrey decided to forego on the intricacies of having a large runway show, and instead gave us fashion as living art having a presentation where the models were like statues in beautiful floral printed gowns and tweed jackets. Thanks to the likes of Chanel, who made tweed iconic, and Tom Ford who ensured that floral patterns would be here to stay with his men’s pants in 2013, this collection will definitely be a must have for ready-to-wear buyers. Every woman wants tweed, and there were at least a dozen women already clamoring about wanting to get their hands on his turtleneck floor length sleeveless floral patterned gown.

Lacoste had one of the most exciting shows all of fashion week. The show opened with all the lights bursting on one by one, initially shocking the audience. The hip-hop influenced runway show was an ode to René Lacoste, their founder and the iconic tennis player. This is Felipe Baptist’s fourth year as Creative Director of Lacoste, and he has been sure not to disappoint longtime fans of the brand. The collection is sure to be a hit in department stores from Macy’s to Saks, and will continue to be a favorite among the sportswear crowd. This season’s trench coats went over well with the crowd, so this could mean a new market for Lacoste in terms of their outerwear.

Noon by Noor’s show was all about the metallic colors, which seems to be a slowly rising trend this season. The collection included all the basics from skirts, to T-shirts, and jackets. The other trend they seemed to be a big fan of this season was crystal embellishments. Those department store buyers who are big on current trends will sure be in line for this collection. Why trends may not have staying power they do sell out in the moment, and if you can’t sell out in the winter season with holidays galore when can you sell anything?

Lacoste, Venexiana, Max Azria, and many more all present shows at NYFW

Son Jung Won kept it very regal in orange and gold this season, in a collection that is sure to impress New York City boutiques. The collection with its extremely tailored coats, fur adorned jackets, and well architected dresses are sure to be on the must have list of every boutique on the upper east side, and flagship stores, such as New York’s iconic Saks Fifth Avenue. They will also certainly make for great visual displays that will be sure to get the customers in store and after this collection.

Designer Mara Hoffman who is better known for her swimwear might do better sticking to what she is known for. Her fall collection was not particularly wow worthy, and there wasn’t much to it that buyers wouldn’t already have in regularly, or wasn’t coming from someone else. While she might not be seeing any major revenue jumps from her ready-to-wear collection she still has her swimwear to fall back on, and her bohemian style bridal collection is still being raved about.

Max Azria is a man who knows what a woman wants, and his fall/winter 2015 collection was everything a woman could ever want. The collection included sexy, but very artistic dresses. With Saks Fifth Avenue being one of his accounts, Azria always has a very impressive group of buyers to impress. Azria was all about the shapes, lines, and patterns with this collection, which also included studded dresses for that lady who might have a little bit more of an edge. This season, dresses that seemed to draw a lot of inspiration from geometry seemed to be pretty major so Azria was sure to stay on trend.

Idan Cohen had quite a bit to celebrate with this collection, as he had just married his partner Elda Borenstein right before this show took place. If there is one way to make sure your collection gets attention it’s to make headlines by taking the walk down the aisle right before your NYYFW show. The collection was plenty to celebrate as well, as Idan sent down some of the most beautiful dresses of the season so far. The collection was very big on the embroidery and the crystal embellishments. With European luxury brands like Miu Miu proving that crystal embellishments are a good selling point this season. Cohen is sure to get the attention of plenty of high-end department store buyers and fashion magazines with this collection, because not a bit of glamour was spared.

Venexiana stuck to its famous trademark, their ostentatious crystal embellishments, for this collection, and sticking to what you know often works well in ones favor. The gowns were both sophisticated and sexy with the proper hints of crystal embellishments and lace, and were easily movie star worthy. With accounts including the likes of Neiman Marcus and Saks Fifth Avenue, designer Kati Stern has a very impressive clientele list to please, and they will be quite pleased once this collection hits Saks and Neiman Marcus stores.

Photos: Lacoste, Hervé Leger

Herve Leger
Idan Cohen
Jay Godfrey
Mara Hoffman
Max Azria
Noon by Noor
Son Jung Won