RealSize app develops for more efficient online shopping

MySize Inc. just announced a new technology in partnership with high-end women's retailer Trucco. The Spain-based label just launched the new app in an effort to help enrich customer engagement.

The app is named RealSize, which is a white label measurement application that was developed by MySize. The company's TrueSize technology works to help recommend the appropriate size for garments. It also helps based on real measurements that are taken by the RealSize app. On the Trucco website, measurements are calculated by the app based on a piece of clothing from the customer's personal wardrobe.

"Customer satisfaction is key to the success of any retailer. We are proud to partner with TRUCCO to upgrade the shopping experience of their online customers and look forward to doing the same for other retailers interested in driving online sales, reducing the return rate and improving customer loyalty," said Ronen Luzon, CEO of My Size, Inc.

The app is available now for downloading through any mobile app store. The measurement device is meant to prevent fitting issues when buying clothing through online mediums.

"The milestone announced today is a reflection of the strong cooperation we have with TRUCCO. We were and remain very enthusiastic to work with a retailer like TRUCCO, who shares our vision of offering online customers an easy to use and effective measurement tool. Our vision has been transformed into practice and we are thrilled to partner with TRUCCO and its customers for the launch of RealSize," Billy Pardo, Chief Product Officer of My Size, Inc. stated.