Red Wing Shoes launches Zero-G Lite

Red Wing Shoe Company has launched its lightest work collection yet – the Zero-G Lite collection. The shoes feature the performance attributes of a work boot, and redefines the typical safety-toe shoe without sacrificing safety, durability and performance.

The Zero-G Lite is designed for light-duty industrial jobs inclusive of warehouse, distribution, light manufacturing, service and office to floor roles. It comes in a modern casual design focused around comfort.

"Our customers expect their workwear to have the same style and comfort as any shoe they would wear off the job site," said Kristin Hamilton, senior product merchandising manager at Red Wing Shoe Company, in a statement. "Red Wing designed the Zero-G Lite collection to perform like a work shoe while offering modern style and all-day comfort. This allows our customers to seamlessly transition between work, home and anything in between."

Key features of the shoes include the Ultra-Light Sole, which offers incredible slip resistance as well as oil, gas and chemical resistance, an EVA footbed that provides high-rebound cushioning at key strike points, controls odor and is sustainably made with green materials, and select styles which offer a low-profile aluminum safety toe and are available with either electrical hazard or static dissipative protection. The three silhouettes offered are chukka, oxford, and slip-on.

In addition, companies interested in Zero-G Lite or any of Red Wing's safety workwear for their employees can easily manage the purchase process by participating in Red Wing for Business, an innovative platform that combines digital and retail experiences. This simplified purchasing process gives workers access to digital vouchers, which they can use to purchase more than 250 industry-specific designs at any Red Wing retail store, on-site mobile shoe store or authorized Red Wing retailer. Red Wing for Business reduces administration time, mitigates risks by assuring the right shoe is selected for the job and eliminates costly waste and inaccuracies.

photo: via PR Newswire




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