Reebok taps artist Distortedd for latest sneaker collab

Inspired by its 2001 campaign, It’s A Woman’s World,’ Reebok has tapped visual artist and illustrator Anhia Zaira Santana—who works under the moniker Distortedd—to update its Instapump Fury sneaker. This collaboration, according to an announcement from the sportswear brand, is part of its It’s A Man’s World campaign. The campaign celebrated women who are “breaking standards and making their mark in male-dominated industries.”

“Animation, painting and graphic art [are] really male-dominated,” the artist shared in a press release. “For women to get to that level, you have to put in years and time. I really have to fight for people to look at my art.”

With the work of Distortedd clearly visible on the shoe, the Reebox x Distortedd Instapump Fury sneaker features illustrations influenced by skate culture, graffiti, and the artist’s favorite childhood cartoons. According to the artist, the shoe depicts “the hard work, the blood, the sweat, and tears” she puts into her art to get where she is now.

The Reebok x Distortedd Instapump Fury sneaker is available for 180 USD on Reebok’s website.

Images: Courtesy of Reebok