Reformation teams up with Net-A-Porter

Los Angeles-based label Reformation recently announced plans of a holiday capsule. On November 11, the brand will introduce a new collection in partnership with Net-A-Porter.

The collection will consist of 21 pieces consistent with Reformation’s chic, contemporary aesthetic. The clothing will include jumpsuits, dresses, blouses, and more in “jewel tones” according to WWD. Prices will range from approximately 123 to 390 dollars and will be available through Net-A-Porter.

It’s no surprise that the L.A. brand chose Net-A-Porter as a partner, as Reformation is already wildly popular through its e-commerce site. The sustainable brand, which was founded by Yael Aflalo in 2009, has grown into a cult staple for locals and has continued to expand across the U.S. In partnering with Net-A-Porter, it’s the first time that the California-based brand has teamed up with a major retailer.

Additionally from launching the collection in time for the holidays, the brand will separately also open a London pop-up. It will also serve as a way for the brand to build more of a presence in the U.K., which could lead to a more permanent location depending on the pop-up’s success.

Photo: Reformation