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Revolve teams up with non-profit for a collaboration

By Sara Ehlers

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Fashion

Los Angeles - Revolve just teamed up for a special kind of collaboration. The e-tailer, curated with beloved fashion brands, has collaborated with its top-selling designers for a new capsule collection that will donate a percentage of proceeds to Stand Up 2 Cancer.

The 61-piece collection was created in order to help raise money for Stand Up 2 Cancer. Revolve will donate 30 percent of the purchase price for any piece to the non-profit organization. The minimum guaranteed donation to the organization from Revolve is 200,000 dollars. “We have a real opportunity to raise awareness of Stand Up 2 Cancer among our millennial audience and generate much needed funds for the fight against this disease,” said Michael Mente, CEO and co-founder of Revolve. The limited-edition collection ranges from jumpers, denim, outerwear, shoes tops, skirts, dresses, and more. Revolve’s collaborators were eager to help join in the opportunity for the 70’s-inspired collection. “Every brand we approached jumped at the opportunity to work with us and support Stand Up to Cancer,” said Buying Director Lauren Yerkes. The collaboration features over 30 brands including Stone Cold Fox, Tularosa, Wildfox, House of Harlow, For Love & Lemons, Lovers + Friends, Mara Hoffman, and more. Prices vary from 44 to 550 dollars.

Revolve is known for its shopping experience that offers an e-commerce alternative for millennial customers. This successful brand works with several luxury fashion names and cats to the L.A. consumer. Revolve currently has a collection of over 500 emerging brands in women’s and men’s designer apparel, shoes, and accessories. The Los Angeles-based company currently has a company size under 500 employees. The brand is sold at retailers such as Nordstrom and Shopbop as well as its e-commerce site. Combined with Alliance Apparel, the fashion lines have a projected gross sales of 18 million dollars for this year, according to the company.

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