Rhone launches first-ever women’s collection
By Dale Arden Chong
Feb 27, 2020
American activewear and lifestyle brand Rhone—which has primarily focused in performance clothing for men—is directing itself towards a new audience with its first-ever capsule collection women. According to an announcement from the brand, this limited-edition capsule has been conceptualized by the female employees of Rhone and utilizes the brand’s GoldFusion technology seen in the menswear pieces.
Launching in time for International Women’s Day, the collection features Virginia Woolf’s quote, “No need to be anybody but oneself” along the inseam. For the collection’s creative campaign, Rhone channels the essence of Maya Angelou’s poem “Phenomenal Women,” depicting the ethos of the Rhone woman.
“We wanted this collection to feel empowering and I’m honored to lead this project and collaborate with all of the amazing women at Rhone to launch our women’s capsule,” said Rhone’s design director, Rachel Rozzi, in a statement. “We designed for the Rhone woman who is dedicated to fitness and comfort and worked tirelessly to perfect the fit and style of this capsule collection without sacrificing quality.”
Made to flatter the body, each garment is made with luxe Italian materials and features the same GoldFusion technology found in Rhone’s menswear garments. The women’s collection includes tank tops, hooded sweatshirts, joggers, and leggings—which are created with sustainable fabric made from reclaimed and recycled fishing nets.
Rhone’s debut women’s collection ranges from 64 USD to 138 USD and is available at Rhone’s website beginning Mar. 2.