Robert Geller proves sportswear and streetwear are still thriving

If one were to list the endless list of Robert Geller's accomplishments they might find themselves short of breath. Between the start of his career at Marc Jacobs to being a Vogue/CFDA Fashion Fund finalist, the man has been able to grow a cult following of fans of his eponymous label and weather the turbulent waters of American retail.

While there is talk of the streetwear and sportswear moment being over, streetwear being what Geller has become so well known for, the designer's show at NYFW: Men's proved that both are from their expiration date. Geller's fall/winter 2019 fashion show began with a technical challenge: to garment dye pieces that were constructed with fabrics which aren't meant to be dyed together because they need different techniques to make the color. Geller was up for the challenge of finding a way to dye wool, nylon and cotton in one garment.

Thus came the birth of a collection that was inspired by Tibetan mountain climbers wearing layered wool garments to keep them warm and safe of their expeditions. The idea was that if we can climb even higher, eventually we'd reach the moon. This metaphorical idea was literally translated onto T-shirt's and sweatshirts that said "I love you to the moon and back."

Geller's collection was also evidence that sneaker culture will be a cult following until the end of the world. This season was also the debut of his next collection with Common Projects, which were reflective of the color scheme of the collection with grey and earthy colored hightops, featuring neon faces and tape.

In the spirit of sportswear, Geller also collaborated with Lululemon, with the pieces distinguished by the purple line on the headgear. With the global activewear market expected to reach 524 billion dollars by 2024 according to Marketwatch, this was a strategic move for Geller as he grows his brand into other avenues.

While many other menswear designers have made a return to the tailoring and the understated, Geller is still streetwear strong with new elements of sportswear sensibility. He knows to stick with what he knows and where to test the waters.

photos: courtesy of Khora Consulting