Rolling Stones launch pop-up store at Selfridges

A pop-up store dedicated to the Rolling Stones will occupy Selfridges’ Corner Shop in London from May 14 to June 3, in celebration of their upcoming “No Filter” tour. The store, which takes over four of Selfridges’ shop windows, offers exclusive and limited-edition items, including T-shirts, hoodies, jackets and a kidswear collection featuring the band’s tongue logo. In addition, the pop-up store displays some of the band’s iconic stage outfits, from the 1970’s to their most recent tour, “50 and Counting”.

Rolling Stones launch pop-up store at Selfridges

The outfits on display include a red ombre ostrich feather cape with black lace lining, designed by L’Wren Scott and worn by Mick Jagger when performing Sympathy for the Devil live in 2015, following the designer’s death in 2014. Selfridges’ visitors will also be able to view an embroidered matador-style jacket by Balenciaga, a sequin jacket worn by Jagger at the Glastonbury festival in 2013 and a denim jacket worn during the Steel Wheels Tour in the United States, in 1989.

Die hard fans will also get a chance to pre-order the Rolling Stones’ first-ever vinyl set, which includes every studio album from Sticky Fingers onwards, remastered, before it goes on sale on June 15th.

Rolling Stones launch pop-up store at Selfridges

This is not the first time the Rolling Stones’ role as fashion icons are highlighted in London. In 2016, the Saatchi Gallery featured an exhibition called “Exhibitionism” which showcased several outfits from the band. Set to tour 11 other cities around the world over a four-year period, the exhibition currently occupies the Musicians Hall of Fame & Museum in Nashville, United States.

Launched in 2017, Selfridge’s Corner Shop is an ever-changing concept space inside the London branch of the department store chain. The space has already featured products by Issey Miyake, Michele Lamy and Maison Margiela.

Photos: courtesy of Selfridges @TDM.Space





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