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Rory Beca closes her contemporary brand


Rory Beca closes her contemporary brand

By Sara Ehlers

May 23, 2016

Downtown Los Angeles-based designer Rory Beca is closing up her shop this month. The brand, which has been established for about a decade, will close its Broadway location officially by the end of the month.

The reason for the closure of Beca’s eponymous store is due to financial issues. “We are a self-financed, family-owned company and it is very difficult to be in the contemporary market without big financing behind you,” Beca, owner and designer of the label, told Racked LA. The boutique just hosted two closing sales this past weekend and will be shuttering soon. Although the store is coming to an end, Beca is still happy with the success the brand has had. “I am also really happy because it has been a huge success and we have built a brand that customers really love and trust,” she told the publication.

Beca herself is based in Santa Monica. As a clothes designer, Beca started the contemporary brand by designing colorful, vibrant prints with sophisticated, luxe materials. The pieces are designed in mind to cater to both professional dress and casual wear. The brand has grown and is sold in over 400 boutiques and department stores internationally. However, after struggling with financial woes, this will be the brand’s final sale before closing down.