Rosie Assoulin launches new line By Any Other Name

Rosie Assoulin, along with her husband Max, has launched a new clothing line titled By Any Other Name. Though Assoulin has developed a loyal following with eye-catching designs filled with volume, color, and innovative embellishments like pressed flowers, By Any Other Name focuses on everyday basics that have a modern twist.

Launched as a stand-alone clothing brand completely separate from Assoulin’s eponymous label, By Any Other Name’s debut collection features striped shirtdresses, blazers, trousers and more that all feel undeniably characteristic of the designer’s work. The 15-piece collection will be available at retailers such as Nordstrom, Saks Fifth Avenue, and Moda Operandi.

By Any Other Name’s pieces are sold at a slightly lower price point in comparison to Rosie Assoulin, ranging from 595 to 1,295 US dollars. Assoulin will continue to operate her main brand in tandem with her new label while her husband will serve as By Any Other Name's CEO.