Rue La La teams with Project Runway season 15 winner

E-commerce site Rue La La has teamed up with Erin Robertson, winner of Project Runway Season 15, for a boutique comprised of her style selections.

The online boutique launched Monday, with all products handpicked by the designer, who also models the pieces. Robertson got bold with her selections, including everything from sequins to bright colors. The boutique features both ready-to-wear and accessories. Price points range from 22 dollars to 2479 dollars.

Rue La La teams up with Erin Robertson for boutique selections

"It's hard to say what I love most about Rue La La! Super-fun handbags, sassy heels and classy clothes...not to mention the custom set they painted just for me," said Robertson.

Rue La La's editorial site Rue Now interviewed the designer, with the Q&A going live with the launch of the boutique.

"Erin is cool – plain and simple! From the makeup choices to fashion selects to set creation, each step of the collaboration was vibrant and lively," said John Camilleri, executive creative director of Rue La La.

As millennials have turned more to off-price retailers and e-commerce, Rue La La has managed to stay ahead of the curve when it comes to online shoppers and trends in the market. At the end of the day, customers love hunting for a good bargain, and sites like Rue La La help provide that.

Photo: via Now.ruelala.com