Runway in the desert; Fashion Week El Paseo

Since 2005, the city of Palm Desert has welcomed international fashion brands both large and small to the runway of Fashion Week El Paseo. Billing itself as “the West Coast’s largest consumer fashion show,” it will take place from March 15-21 at The Gardens on El Paseo in Palm Desert. This year’s line up of designers includes marquee brands like Maxmara and Cynthia Rowley and independent brands such as When Simon Met Ralph and Scooter LaForge. In anticipation of what promises to be an inspiring, immersive fashion experience far from the typical fashion capitals, complete with cocktail receptions, pop-up shops, celebrity meet-and-greets, and more, FashionUnited speaks to the Creative Producer/Director of the event, Susan Stein, to discuss what brings fashion followers to the Colorado Desert of Southern California, and how she selects brands to participate.