RVCA adds intimates to its skatewear label

Los Angeles - RVCA’s newest addition to their Cali-infused cool label introduces a new element of comfort. The brand, which up until this point was known for its activewear for skaters and surfers, just recently mixed in intimates to their brand.

Up until this point, RVCA has become a SoCal staple for locals known for its logo-imprinted tees, graphic tops, effortlessly cool bottoms and more. For menswear, the brand has encompassed a deep vibe that reflects skate and surf culture. The womenswear also reflects an active lifestyle with some more feminine styles such as jumpers, dresses, and more. Introducing more feminine silhouettes, the brand decided to incorporate intimate pieces into their label. The intimates reflect a casual, comfortable “Sunday” vibe including pajama pants, simple bralettes, oversized hoodies, panties, and boyshorts. Prices for their new intimate additions range from 28 to 50 dollars in price. The overall color palette mixes in whites, blacks, pink prints, navy, and light grays.

The apparel company is currently based in Costa Mesa in Southern California. RVCA was established by founder and president Pat Tenore roughly around 2001 from his garage. The skate/surf shop combines art, music, fashion and a modern lifestyle through its merchandise. Billabong International Limited purchased the brand in July 2010. Sponsored artists by the brand include David Choe, Barry McGee, and Tommy Guerrero. The company currently holds 51-200 employees. RVCA merchandise is available through various retailers such as Urban Outfitters, Pacific Sunwear and more.

Photo: RVCA