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RWN by Rawan to launch plus size collection

By Sara Ehlers

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RWN by Rawan just announced the upcoming launch of their debut women’s plus size collection. Launching on May 15, the lifestyle brand will officially expand into plus size apparel

As plus size becomes more and more apparent in the fashion industry, lifestyle brands seem to be responding. RWN by Rawan is denim-centric, but offers various apparel items including military and cargo jackets, dresses, denim shirts, boho tops, and of course denim jeans. The collection launching next month will include various clothing specifically targeted at the plus size market. As part of the launch, the company is also giving away pairs of jeans from April 10 to May 15. Three winners will be selected each day in order to win either one, two, or three pairs of RWN by Rawan jeans.

The giveaway may be a way that RWN by Rawan is expanding marketing on their plus size line. By having customers enter the giveaway, they become aware of the new plus size collection that is set to debut. Created by Rawan Ghawi for women sizes 10-32, the brand itself has become known for its denim and fit. As Rawan led Forever 21’s worldwide expansion into plus sizes for seven years, the founder has experience in expanding into this category. Bringing plus sizes to jeans especially, RWN by Rawan is helping to further help the emerging plus size category in fashion.

RWN by Rawan