Safilo and Jimmy Choo renew eyewear license

Safilo Group and Jimmy Choo have agreed on an early renewal of the license for the design, production and distribution of the eyewear collection under the British luxury brand’s name.

The new agreement will see the Italian eyewear creator and distribution looking after Jimmy Choo’s eyewear collection until December 31, 2023.

In addition, the new license also includes the launch of a Jimmy Choo men’s collection, with the first capsule edition to be presented in the brand’s boutiques and in a selection of optical stores, starting from January 2018.

“We are very satisfied with this early renewal, that comes on the back of the excellent success of the eyewear category of this iconic fashion-luxury brand, with leading growth rates in the sun and ophthalmic categories,” said Luisa Delgado, chief executive of Safilo. “Unique product design and content capturing the iconic creativity and sophistication of the brand, combined with rigorous commercial capabilities targeting the right customers and geographies, have made Jimmy Choo also a leading women’s luxury fashion eyewear brand. We will now progressively evolve the brand into a new statement also in men’s eyewear design.”

Jimmy Choo chief executive Pierre Denis added: “Safilo has demonstrated that it is a true partner of trust, able to drive results across the world, maintaining high standards of product creation and distribution. Sandra Choi’s artistic vision is perfectly reflected in the eyewear collection that every season is gaining the favour of the most elegant and fashionable women in the world.

“We strongly believe in our project with Safilo and working together for the men’s collection will provide us with a new opportunity to develop further our partnership focused on creativity, manufacturing excellence and quality distribution.”

In addition to its own brands, including Carrera, Polaroid and Smith, Safilo produces eyewear collections for other luxury brands including Dior, Fendi, Marc Jacobs, Max Mara, and Céline.

Images: courtesy of Jimmy Choo