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Seven For All Mankind to launch Bair Denim jeans


Seven For All Mankind to launch Bair Denim jeans

By Sara Ehlers

Feb 29, 2016

Los Angeles - Seven For All Mankind is introducing a new innovative pair of jeans for their fall collection. The Los Angeles-based brand recently has dabbled with technological advancements in order to produce a new set of denim entitled Bair Denim.

The newly designed category consists of five fits of the premium jean label. As part of the fall collection, which will be available mid-summer, Seven For All Mankind will introduce their freshly derived Bair Denim line. Named after a fusion of the words “air” and “bare,” the jeans are created with a special, technologically advanced fabric that allows the denim to move with breathability and comfort. As the denim market is increasingly competitive, the new designs are meant to give the Los Angeles brand that extra edge. “It’s really, for us, the next generation of denim,” Barry Miguel, president of the brand, told WWD. Comparable to leggings, the designs are stretchy and made to fit comfortably while still maintaining the aesthetic of real jeans.

The Bair Denim category of the brand will retail from 169 to 179 dollars. Typically, Seven For All Mankind jeans have merchandise that retails up to 218 dollars. The fits range from skinny, boot cuts, straight, and more for both the brand at the Bair Denim launch. The new jeans will also have different washes in various sub-shades of blue and black. Currently, Bair Denim is confirmed to retail at Nordstrom and Saks Fifth Avenue. The launch will take place at the end of June at the same time of the brand’s fall collection.