- Kristopher Fraser |
Seattle-based Men's lifestyle brand Sharply, known for their American made men's essentials, will be hosting a pop-up this year in New York City at the Refinery Hotel on 63rd Street. The brand's private label collections include an assortment of T-shirts, sweatshirts, and henleys. Originally launching as an e-commerce shop in 2016, the company opened their first brick-and-mortar store at Capitol Hill in Seattle. Their mission is to provide men with ethically crafted, made in the U.S.A. clothing.
The New York pop-up shop will be running from March 22 through April 11. The shop will feature the company's newest spring collection and their partner brand Wood&Faulk. During the run of the pop-up the company will host evening happy hours for hotel guests, travelers, and NYC locals.
In addition to their own private label, the store will also feature brands including Faherty, House of Spoils, Public Art, and SMN Studio. Pop-ups have become an integral aspect of retail as customers want more experiences, and pop-ups are seen as more of an experiential event rather than a traditional brick-and-mortar store where you are just expected to shop. They are also beneficial to companies looking to test the waters for where their demand is.photo: via PR Newswire