Shein dropped a body inclusive virtual fashion show

Shein on Sunday dropped a virtual fashion show. Shown on its YouTube and social channels, the Chinese fast fashion giant used green screen technology, usually reserved for big budget feature films, to create a variety of fashion scenarios from around the globe.

Think elaborate sets featuring giant columns, Escher-esque stairs, a beach and even a catwalk in outerspace. There appeared to be no expense spared in its casting and filming for its SS22 virtual summer presentation.


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