Simply Be launches in U.S. with rebranding strategy

Simply Be is turning its focus to the U.S. market with a global relaunch. By rebranding and initiative a new digital strategy, the British label is moving towards growing its customer base within the country.

“Simply Be has always been proud, brave and pioneering in its communications and now for the first time, we are creating territory-specific product category campaigns for Simply Be in the U.S. to keep the brand agile, current and ensure focused attention is placed on key categories for consumers," said Rich Storer, U.S. vice president of marketing of Americas at N Brown Group, in a statement. N Brown Group serves as the parent company of Simply Be, committed to help creating exclusive collections for the U.S. market. According to an email released by the company, Simply Be is set on debuting its athleisure collection this March and also a festival collection for April.

After six years in the market, the re-launch will focus on targeting Gen Y, Gen Z, and millennial consumers. Alongside digital, Simply Be will also launch pop-up stores as part of its new rebranding strategy. The pop-ups will launch across various cities and university across the country, starting in New York this summer. The stores will allow shoppers to interact with the collections as well as try clothes on, enabling customers to experience Simply Be's market-leading fit.