Size inclusivity has yet to make waves in activewear

Size inclusivity in womenswear apparel is expanding, yet the growing activewear sector still seems to be behind the curve, despite its growth. As the so-called “Goop effect” brought on by Gwyneth Paltrow’s lifestyle site piqued consumer interest in discovering wellness trends and health-focused options, the activewear market has grown to now represent 22 percent of the apparel industry’s sales, according to research from the NPD Group.