- Kristopher Fraser |
To celebrate their 20th anniversary, Sneakersnstuff has launched an exclusive and individually numbered Nike Air Max Tailwind IV with only 1999 pairs worldwide. The sneakers are characterized by a neo-futuristic look that was a popular aesthetic for the year 1999.
Before the internet reigned supreme, and fast-paced collaboration-heavy sneaker culture was established, the millennium curiosity pushed cultural boundaries. With the '90s on the way out, 1999 and the imminent Y2K brought an uncertainty, which created cult favorites under the aegis of visionary artists. Embracing the early commercial footsteps of the World Wide Web a utopian vision of the future transitioned into pop culture, birthing iconic gadgets, music references for ages with electronic music defining club aesthetics, and high-luster fisheye rap videos. The succinct moment commenced a short aesthetic period cultivating a style movement full of attention-grabbing metallic contrasts, translucent fabrics, otherworldly looks and hairstyles as well as a computerized episteme.
At the same time in Stockholm and in Beaverton, their parallel futures stretched the possibilities. Sneakersnstuff opened its doors, and the pinnacle Nike Air Max Tailwind IV was introduced. The new addition to the trailblazing series of Tailwind sneakers, which from the get-go featured groundbreaking technologies like the Air cushioning, fit right into the heart of a transitioning atmosphere.
The design of the 20th Anniversary Nike Air Max Tailwind IV takes its inspiration from an unreleased prototype colorway of the '79 introduced Nike Air Tailwind, which in its own was a revolutionary silhouette, featuring a futuristic encapsulated Air-Sole technology for the first time in a Nike sneaker. The SNS exclusive Nike Air Max Tailwind IV samples color-bits from the prototype Tailwind, tying perfectly into the original footsteps and also in the dotcom bubble utopianism.
The campaign for the sneaker stars South London born, British Nigerian artist FLOHIO, who embodies the spirit of the creative ethos that inspired the shoe design. The Nike Air Max Tailwind IV' 20th Anniversary sneaker is available exclusively online at www.sneakersnstuff.com and in-store in Stockholm, Berlin, Paris, London, New York and Los Angeles. The price point for the sneaker is 150 dollars.
photos: courtesy of Sandrine Charles Consulting