Sole Society raises over 8 million dollars in funding

The women’s shoe lifestyle brand, Sole Society, recently has received acclaim for its newest venture. The brand just announced that it raised 8 million dollars in Series B funding from Nordstrom and Insight Venture Partners.

A founding member and newly appointed chief executive officer, Andy Soloman, was the brainchild behind this brand. As a key leader for the brand’s executive team, Soloman has helped in producing consistent growth and also helping the brand distribute from online to retail purposes. Soloman has also helped bring the brand to retailers like Nordstrom and QVC. "This funding, along with our new leadership team, positions our brand for healthy growth over the next 12-to-18 months and beyond,” said Soloman. The new funding will allow the brand to deliver great products for their customers. It also will allow the company to increase brand awareness for Sole Society’s products.

The new growth will also be put into motion by Louisa Chen, CFO of the company. As part of the leadership team, Chen will also work with Marly Dreis, vice president of marketing. Both will help raise brand awareness, build the brand’s voice, and also help to gain more customers. "I see enormous opportunity for our relatively young brand,” said Dreis. The idea of helping the brand build a visual identity and grow was an opportunity the former Nordstrom brand strategy director “couldn’t pass up.”

The women’s shoes brand also offers bags and accessories dedicated to casual, easy style. The brand was launched in 2011 at its e-commerce site as a direct-to-consumer business until it expanded to Nordstrom. Currently, the brand is available online from three venues: the brand’s sole website, Nordstrom’s website, and QVC’s site.